The latest commercial for Samsung Galaxy S8 showcases it's voice recognition assistant, called Bixby. Not sure how easy it is to say compared to "Siri" or "Alexa" but at least it is gender neutral. In the commercial, a young man walks around town using Bixby to do things like text, add reminders, and shop for shoes. The song featured in the commercial is "Dancing to the Beat" by Clarence Murray.